I’ve been attending Gen Con for over a decade and it’s interesting to see how things have changed in that time. Some companies get larger booths, some get smaller ones and others just disappear altogether depending upon the popularity of their products.
I think it is safe to say that Paizo is riding the popularity wave and it’s only getting bigger. The Paizo booth had the longest lines consistently throughout the convention. I couldn’t even imagine how many Skull & Shackles the new Pathfinder Adventure Card game were sold.